Wednesday, March 12, 2008
Calvin Klein have chosen the Latino actress Eva Mendes to front their new perfume campaigns, but she is still to work with Calvin Klein for their campaigns which will be launch later this year. She has a history with the brand, having already worked with CK artistic director Francisco Costa and is often seen on the red carpet in Calvin Klein, as pictured. Eva, a former face of Revlon, follows in the footsteps of Christy Turlington, Kate Moss, Scarlett Johansson and Natalia Vodianova, who have all represented Calvin Klein in the past. So watch out for the campaigns this autumn!
Tuesday, March 4, 2008
This year 2008 is getting even better for actress Halle Berry - not only she will be giving birth to her first child, but will also be creating her own signature fragrance. Berry will be joining a number of other celebs, to release their own scent in collaboration with Coty Beauty, known to be successful in the marketing of celebrity scents. Popular celebrity scents from Coty are those from Celine Dion, Sarah Jessica Parker and Jennifer Lopez.
According to Steve Mormoris, Senior Vice President of Marketing for Coty Beauty US, said that the actress, Halle is an iconic actress who symbolizes beauty to many generations, she adds another dimension to the celebrity fragrance market. Fans of the 41 year old Oscar winning actress will have to wait until the spring of 2009 however to put their hands on the new scent.

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