The Dr. Miracles brand has been saving hair-damsels in distress for five successful years, and now it's stretching its helpful hand in improving the infant mortality rate.

Brand Educator Kathleen Johnson breaks down what sets them apart from other black hair care companies, and why community service is their number one priority.

"(We) wanted to come up with a product that was really going to make a difference," said Johnson, to RadioScope/EURweb reporter LaRita Shelby, in reference to why the Miracles brand joined the very competitive hair care market.

Johnson also said that they felt the market was at a dry point, so they developed a product, which produced results that clients could not only see but also feel. With that idea, begat the birth of The Dr. Miracles Feel It Formula.

"The Feel It Formula that's our exclusive thermaceutical formulation, and the purpose of this formulation is so that when a person applies it to their scalp ... they can feel it tingling on their scalp," explained Johnson. She also adds that the tingling feeling promotes circulation down from the scalp to the root of the hair, which in turn produces healthy shiny hair.

Dr. Miracle's products promise to help its clients achieve beautiful healthy hair, but the main key to its affectability lies within the user.

"It all really begins with you, it begins with the inside ... you have to take the initiative, to take care of your own health," professed Johnson. She says your hair is a direct reflection of your heath.

In addition to helping black women achieve healthy hair, the Dr. Miracles brand is all about community service. The hair tingling brand has donated products to church health fairs, family reunions and other community events, as a way of giving their customers one on one care.

"We are the sole corporate sponsor of The Birthing Project USA," said Johnson, as she begins to list the Dr. Miracles corporation's community outreach projects.

"The birthing project is a grassroots community outreach, based upon the desire to reduce the infant immortality rate, which is 2.5% higher in African Americans, which we think is an outrage," Johnson adds. She also notes that their The Birthing project commitment is number one on their community outreach priority list.

Dr. Miracles is a family owned company, where everyone from Mr. and Ms. Johnson to their children and friends has a direct hand in promoting the business. Ollie Johnson is the mysterious voice in all the hilarious, yet relatable commercials, and his wife Kathleen Johnson is the educator for the consumers.