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In 1995 Napoleon debuted his line of colour cosmetics, and launched his first concept store and Makeup Academy in Paddington, Sydney. Today, Napoleon Perdis has 59 stand-alone concept stores and over 800 point-of-sale locations across Australia and New Zealand. In the United States, the brand has four Napoleon Perdis stores, is stocked in 200 Sephora stores across the country and in select independent retailers. The brand also has counters at 50 of The Bay stores in Canada.

Napoleon’s philosophy is focused on female empowerment and individuality taking a cross-generational, multi-ethnic approach to beauty. For this reason, in the span of a decade, Napoleon Perdis has made his mark around the globe with inspirational and customised capsule collections of products that empower women and give them the tools they need to bring the perfect look into their own reality.