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	In the early 1970s, Joico founder Steve Stefano was a licensed cosmetologist and owner of a chain of successful salons in Southern California. He was also on a quest for the perfect hair care product: one that could strengthen and beautify. But he could not find a formula on the market that met his expectations. Out of this effort, Joico International was born in 1975 and an exciting discovery was made. Working together, Joico scientists and salon professionals found that keratin protein, the substance that makes up hair's natural fabric, could be used in hair care products, with amazing results. The team refined and developed the material into Triamine Complex. This ingredient became the foundation of all Joico's products and the company became known as the healthy hair company.

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Joico Body Luxe Design Foam	Joico Body Luxe Root Lift	Joico Body Luxe Thickening Conditioner




Joico Body Luxe Thickening Elixir	Joico Body Luxe Thickening Shampoo	Joico Brilliantine Pomade




Joico Brilliantine Spray Gloss	Joico Color Endurance Shampoo	Joico Color Endure Conditioner




Joico Color Endure Leave-In Protectant	Joico Creme Wax	Joico Curl Activator




Joico Curl Definer	Joico Daily Care Balancing Conditioner	Joico Daily Care Balancing Shampoo




Joico Daily Care Conditioner	Joico Daily Care Conditioning Shampoo	Joico Daily Care Leave-In Detangler




Joico Daily Care Moisturizer	Joico Daily Care Treatment Shampoo	Joico JoiFix Firm




Joico JoiFix Medium	Joico JoiGel Firm	Joico JoiGel Medium




Joico JoiLotion	Joico JoiMist Firm	Joico JoiMist Medium




Joico JoiShape	Joico JoiWhip	Joico K-Pak Conditioner




Joico K-Pak Deep-Penetrating Reconstructor	Joico K-Pak Intense Hydrator	Joico K-Pak Leave-In Protectant




Joico K-Pak Liquid Reconstructor	Joico K-Pak Protect & Shine Serum	Joico K-Pak Protective Hairspray




Joico K-Pak Shampoo	Joico K-Pak Smoothing Balm	Joico K-Pak Thermal Design Foam




Joico Moisture Recovery Conditioner	Joico Moisture Recovery Shampoo	Joico Moisture Recovery Treatment Balm




Joico Moisture Recovery Treatment Lotion	Joico Silk Result Sheer Gloss	Joico Silk Result Smoothing Conditioner for fine/normal hair




Joico Silk Result Smoothing Conditioner for thick/coarse hair	Joico Silk Result Smoothing Shampoo for fine/normal hair	Joico Silk Result Smoothing Shampoo for thick/coarse hair




Joico Silk Result Straight Smoother	Joico Silk Result Thermal Smoother	Joico Smooth Cure Conditioner

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