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Amika was founded by industry outsiders in Williamsburg, Brooklyn in 2007 and is the antithesis of a typical beauty brand. Instead of purverying the unattainable perfection we believe in an idiosyncratic and totally individual version of beauty. Amika products are like a good friend - straightforward, dependable, and fun to spend time with. We are kind-of obsessed with this “superfruit” Sea Buckthorn Berry, so we include it in every haircare and styling product. We are always on a quest for new technologies and ingredients to deliver high-performing products. They are vegetarian-friendly, cruelty-free and free from sulfates, MIT, MCI, phthalates and artificial colors.