Kenra Professional® was founded in 1929 with a single product. This began their passion for developing high quality, performance driven products that are straightforward, easy to use and give women and men the confidence to achieve their desired style. Since 1929, they have greatly expanded their brand, adding products and lines that align with their core values and beliefs, while serving the beauty industry’s changing needs through an innovative approach to product creation and education. The Kenra® and Kenra Platinum® lines are distinct from one another and have established deep loyalty with stylists and salon clients. The Kenra® line consistently delivers professional haircare solutions, enabling clients to achieve desired results that make them confident in their appearance. The Kenra Platinum® line promises a premium, haircare experience that aligns with client’s discerning tastes for high style. It helps them create their own unique statement.