In a remarkable turn of events, arguably one of the strangest in the history of cosmetics, women across the country are putting a stretch-mark reducing emulsion called StriVectin-SD™ on their face to get rid of fine lines, wrinkles and crow’s feet. And, if consumer sales are any indication of a product’s effectiveness, StriVectin-SD is nothing short of a miracle. Women (as well as a growing number of “Boomer�� men) are buying so much StriVectin-SD that finding a tube at your local cosmetic counter has become just about impossible. Has everyone gone mad? Well… not really.