1. ArganID™ Technology: positively charged micro-capsules are attracted to the negatively charged hair fiber, infusing the antioxidant powers of argan oil into the cortex of the hair while simultaneously helping to repair and seal the cuticle.
2. Violet Pigments: impart color and visual effect, enhancing depth, dimension and providing a natural-looking sheen. These rich, iridescent pigments aso have a satin luster and superior coverage properties.
Key Selling Statement Blonde Perfecting Purple Shampoo is a tone-correcting shampoo specially created not just for blondes, but for lightened brunettes and grey hair as well. Its gentle, sulfate-free formula counteracts harsh yellow and orange tones that result in unwanted brassiness.