HOW TO CHOOSE THE HAIR MASK THAT’S RIGHT FOR YOU
We all have a lightbulb moment where we realize that our hair is not what it used to be. The flowing, shiny locks we remember have been replaced with a frizzy mass that looks more like a haystack than hairstyle. Fortunately for you (and your bank account) you can revive your tired strands with one of Pureology’s two new hair masks. Follow this easy guide to find out which one is right for you.
SO, YOUR HAIR NEEDS SOME TLC…NOW WHAT?
The first step is to head to your local Planet Beauty. Now that you’re in the right place, how do you figure out what mask is right for you? Before you add the first mask in a pretty box to your cart, you need to determine your hair’s main issues. Treating your hair with the right mask can do wonders for fixing your issues and preventing new ones. Don’t worry, we’ve taken all the guesswork out of it below.
THE RIGHT MASK FOR YOU
For Dry Hair:
Dryness is a common condition, especially for those with long, thick or course hair. These attributes make it more difficult to distribute natural oils from the roots to the ends. Dryness can lead to tangles, breakage, frizz and rough texture. Worst of all, dryness can be caused by anything from weather to your pillowcase, making it hard to avoid. To give your hair a dose of hydration, use the Pureology Hydrate Superfood Treatment. After shampooing, squeeze out the extra water and apply a quarter size amount of the mask. Leave in for 5 minutes and rinse. The avocado and coconut oil will moisturize and soften hair making it manageable and nourished.
For Damaged Hair:
Damaged hair is often mistaken as dry hair but there is a significant difference in the cause and treatment. Damaged hair is caused by over processing, overexposure to hot tools and chemical services. This type of abuse leads to split ends, endless frizz and chronic dryness. To protect your hair, use the Pureology Strength Cure Superfood Treatment. After shampooing, squeeze out the extra water and apply a quarter size amount of the mask. Leave in for 5 minutes and rinse. The Goji Berry extract and olive oil helps to seal the ends, increasing smoothness and shine.
For Preventative Care:
Using a hair mask to fix dryness and damage is a well-known practice but did you know you can use them to prevent certain types of damage too? Long days at the pool or the beach can wreak havoc on your hair. Chlorine and salt water coupled with hours of sun exposure can cause or amplify already existing issues, especially if your hair is color treated. Applying a layer of the Pureology Hydrate Superfood Treatment before you get in the water can seal the hair shaft. This prevents damaging elements from getting in while the hydrating ingredients shield the hair from the sun. Simply apply to dry or wet hair and rinse at the end of the day.
Next time your hair is unruly, don’t topknot it, treat it with Pureology Superfood Treatment Masks. Pick them up at your local Planet Beauty or at Planetbeauty.com!