Living Proof Prime Style Extender

ITEM: c60194


A weightless hairstyling primer that extends any style up to two times longer—perfecting and smoothing while repelling dirt and oil. 


$20.00
Description

What it is:
A weightless hairstyling primer that extends any style up to two times longer—perfecting and smoothing while repelling dirt and oil. 

What it is formulated to do:
This first-of-its-kind hair primer extends your style two times longer. It's formulated with an advanced priming system and powered by the patented healthy hair molecule (OFPMA) to create an exquisitely thin, weightless shield. Great to use alone, yet so weightless it can be layered under other styling products, it repels dirt and oil to keep hair cleaner, longer and creates an optimal base for all styles.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"I use Prime in everyone's hair before I blow dry. It adds all this shine and smoothness, and really helps extend the style and life of a blowout."—Chris McMillan, Living Proof Celebrity Stylist

Research results:
In consumer tests: 
- 80% said their style lasted two times longer 
- 80% said they needed to touch up less often 
- 80% said it created a good foundation for styling 
- 80% said it weightlessly perfected hair 
- 80% said they noticed an improvement in their hair 
- 8 out of 10 said they would buy this product 
- 9 out of 10 women loved the concept 
- 9 out of 10 said it delivered on its promise 
- More than 2/3 said it exceeded their expectations

Ingredients

OFPMA: Healthy hair molecule to repel dirt and oil.

Water, Octafluoropentyl Methacrylate (OFPMA), Myristyl Alcohol, Polyacrylate-13, Polysorbate 20, Sorbic Acid, Caprylyl Glycol, PPG-2 Myristyl Ether Propionate, Phenoxyethanol, PEG-8 Stearate, Polyisobutene, Citronellol, Fragrance, Citral, Geraniol, Butylphenyl Methylpropional, Limonene.

How To

-Apply to damp hair from roots to ends as a first step before other stylers.
-Comb through. 
-Style as usual. 
-Can be used alone to keep dirt and oil at bay. 
-Use a first step in any styling routine, to keep hair cleaner, longer and give you confidence in your style on day two or three.

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