BY HAIRDRESSERS. FOR HAIRDRESSERS. It's about progression. Keeping the art of hairdressing fresh. Dynamic. Alive. Balancing expression and invention - with the skills and precise technical understanding that set creativity free. It's about gaining recognition - for the craft, artistry and dedication that we put into hairdressing. Celebrating the journey, not just the destination - whether you're just starting out in hairdressing or you are a household name. Creative Intelligence has led us to develop specialist products - tools that encourage creativity. Brands that hairdressers and consumers love. Creative Intelligence has shown us that hairdressing is key to progressing the art and craft of hairdressing. Keeping it fresh. Alive. Creative Intelligence drives everything we do - and who we do it for.
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