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BaByliss is reknowned throughout Europe as the Professional's choice for hair and personal care appliances. The company was established in Paris in 1960 to create hair drying and styling appliances for the hairdressing fraternity. During the mid-1960s it exported its first products to the UK and by the 1970s BaByliss had begun to create products for the high street, offering appliances with a professional heritage, for use at home. Each range is carefully tailored to the specific needs of different markets and BaByliss has spent the last 35 years working with leading hairdressers to research and develop appliances which enable both professionals and consumers to achieve perfect results both in the salon and at home.