Alterna

At Alterna, what we leave out of our products is just as important as what we put in. We choose eco-certified ingredients that are sustainably harvested to maintain our precious environment. Our products are free of sulfates, parabens and synthetic color. We never test on animals and do not formulate with gluten. High performance haircare and styling, by the brand embraced by uncompromising consumers and professionals around the world. Caviar is an expression of a simple truth: luxury isn’t a matter of what something costs– true luxury is the exceptional experience that something delivers. We’ve crafted every aspect of the Caviar experience to create sensorial rituals that indulge your senses while deeply rejuvenating your hair to reflect your timeless essence. With a wide range of products to address all hair concerns, Caviar offers sophisticated indulgent rituals for hair that is a beautiful expression of you.