When lip plumpers came to the market, they burned and irritated Briana’s lips, and after realizing she wasn’t alone she decided to do something about it. She began to research solutions for lip ingredients that would volumize, nurture and moisturize on a daily basis and deliver soft, silky, voluptuous lips without any irritation. True to her heritage and after much research, Briana developed LipSmart with her chemist and quietly entered the lip treatment into Cos Bar for test marketing. The LipSmart solution has caught on like a wildfire through word-of-mouth praise.