We believe every little choice we make has the power to create a big difference. As the creators of clean, natural makeup, we're here to help you take care of your skin, your beauty, and your sense of well-being through the little choices you make every day. To bring you makeup that's full of what's good, and free of what harms. We also want to share a bigger sense of purpose that goes beyond makeup. We believe that the world is full of opportunity and free of limitations. That's why we're on a mission to help you, your community and the world around you feel the power of good.