Paula Ken revolutionized the professional haircare industry with Redken, a brand known for creating Smart formulas to satisfy any hair need. It’s presence in 43 countries makes it a prestigious brand, leader in backstage of beauty’s runways. Fashion, innovation and style are just a few of the many things you will achieve with this urban and trendsetting global leader in professional haircare products and services. No matter your type of hair, Redken will be there for you. Establish what���s new!