The 1960s was all about experimentation – colours and shapes collided as people raised eyebrows, hemlines and their expectations of what style could be. And once the revolution had started it wasn’t about to stop – the brightest decade the world had ever seen was about to give way to something even more exciting... BORN IN LA, SEBASTIAN IS THE INVENTOR OF THE: Crimping iron First semi-permanent, ammonia-free hair colour: Laminates First wet gel First workable aerosol hairspray: Sebastian Shaper First combined care and styling: Potion 9 And we haven't stopped... LA stylist Geri Cusenza entered the 70s determined to push things further and take a generation from flower power to fearless hair fashion. Sebastian was founded on this principle of fearlessness. A thirst for innovation and changing the game has been our raison d’être from the word go. Today is no different.