About Planet Beauty

Planet Beauty (Beauty Web Limited Partnership) is a privately owned, upscale beauty retailer that was founded in Newport Beach, California in 1992. For over 20 years, the company has committed to providing customers with an exceptional one-stop shopping experience for all professional beauty and personal care needs. With over 40 stores state-wide and planetbeauty.com, Planet Beauty offers over 20,000 professional beauty products in makeup, skincare, haircare, styling tools, bath, and fragrance.


Planet Beauty's philosophy revolves around education. Our corporate office is home to our education center where employees are mandated to attend not only Planet Beauty trainings but also specific brand trainings given by the education departments of our vendors. Our rigorous curriculum ensures that all of our beauty advisors remain part of the beauty industry's elite in terms of knowledge and experience and are on top of the latest trends in the beauty world.

We are also proud to note that many of our beauty advisers are licensed estheticians, hair stylists and/or certified makeup artists.

The Planet Beauty Difference

Planet Beauty consistently strives to provide customers and clients with a boutique experience that is centered around one on one time with knowledgable beauty experts and brands that are exclusive. Planet Beauty proudly carries brands such as Kiehls, Smashbox, Rene Furter, Dr. Perricone, Obaji, Epicuren and many more.


Today, Planet Beauty shines successfully with 40 locations across California, with many stores located in Orange County and the Los Angeles area, including Calabasas, Westlake Village and more recently, Santa Monica.

Whether you're visiting the San Jose store or Del Mar location, Planet Beauty promises to provide great customer service.


Planet Beauty's customer base is strong, loyal and continues to grow every day. Local beauty enthusiasts, bloggers and esteemed publications have showered Planet Beauty with press coverage and notable accolades. Women's Wear Daily, Women's Wear Beauty, Inc., Coast Magazine, Allure, the Orange County Business Journal, Instyle.com and Greer's OC are just a few publications that are fans of the Planet Beauty brand.

Community Engagement

Over the years, Planet Beauty has maintained a positive relationship with their local community, making philanthropy a top priority. Bahman Fakhimi and the Planet Beauty team have worked closely with CHOC Children's Hospital, The Hoag Breast Cancer Center, The Hoag Diabetes Center, The Susan G. Komen Foundation and the Juvenile Diabetes Research Foundation of Orange County. Through charitable events and donations, Planet Beauty has helped raise awareness and money for well-respected organizations throughout Orange County and Los Angeles. Planet Beauty is also a proud sponsor of TedxYouth in Bommer Canyon.


File:Instagram logo 2016.svg - Wikimedia Commons Watch #TinaSadri getting ready with #PlanetBeauty video here