Austin Born. New York Raised. Priced Right. Only Good Stuff. Accessible, high-end hair care is what we do, and in our spare time we verb in our Verb. All of our products are color safe and free of parabens, gluten, and harmful sulfates. We want your hair to always look and feel its best, so we only use ingredients that keep your strands healthy in the long run. “Austin is the inspiration behind our brand. It embodies effortless, cool style and an easy going lifestyle. It also happens to be where I am from - so that doesn’t hurt!” -Claire, Founding Member.