Alterna's Caviar Anti-Aging Multiplying Volume Shampoo is a gentle cleanser for multiplied volume from root to tip. Perfect for straight, wavy, curly, coiled and tightly coiled hair. Leaves your hair looking and feeling healthy with an abundance of volume. Helps hair retain moisture. Vegan. MARINE PLUMPING COMPLEX: A blend of naturally volumizing extracts designed to thicken hair both instantly and over time. Sea Kelp creates a lightweight wrap around each strand to plump and to retain moisture. Keratin, Panthenol & Biotin fortify and strengthen the natural structure of the hair strand.