Introducing, our new flash instant shine mask! This liquid mask only takes 60 seconds (you heard us right) to set in and reveals incredibly shiny and soft hair. The inspiration behind this product came directly from k-beauty splash masks. If you don’t already know, a splash mask is a SUPER concentrated liquid mask that delivers benefits extremely effectively and quickly. According to Alicia Yoon, aesthetician and founder of Asian beauty retailer Peach and Lily, “in Korean beauty tradition, people used to splash and pat water onto the face repeatedly to mechanically cleanse. Some Korean women pat and splash plain water onto their faces up to a hundred times each day.” K-beauty brands started to create liquid masks packed with powerful ingredients to amplify this “patting” process. It’s creation has produced masks like Blithe’s Patting Splash Masks that all target different skin concerns, as well as Boscia’s Tsubaki Splash Mask that can be used in the shower. Both masks take only about 1 minute to see results, which is where we got the idea for flash instant shine mask. Traditionally, cream hair masks should be applied and left on for about 10-20 minutes, but flash instant shine mask gives you its maximum benefits in just 60 seconds. No waiting or sitting required!
Fine/oily hair: use in place of conditioner, squeeze water from hair. Apply product in sections from mid-lengths to ends until fully saturated. Wait at least one minute, then rinse. For best results, use 1-2 times a week.
Thick/dry hair: in addition to conditioner, squeeze water from hair. Apply product in mid-lengths to ends until fully saturated. Wait at least one minute, then rinse. For best results, use once a week.
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