Find hair’s new normal – hydrated, soft and shiny – with this everyday shampoo, infused with a cocktail of vitamins and antioxidants. Benefits: Coconut Acid – provides excellent lathering and conditioning. Free of sulfates, parabens, phthalates, gluten, silicone, oil, mineral oil, petrochemicals and artificial colors. Vegan and cruelty-free. Safe for color-treated, Brazilian-treated and keratin-treated hair.