Correct as you cleanse with this reparative shampoo, formulated with keratin and wheat protein to mend and strengthen damaged hair. Benefits: Hydrolyzed Keratin – broken down to penetrate porous, damaged hair cuticles, it repairs and restores moisture, elasticity, luster and smoothness. Hydrolyzed Wheat Protein – derived from whole wheat, this protein increases the hair’s ability to retain moisture for revitalized, shiny hair with improved manageability. Avocado Oil – provides nourishment and smoothing from protein, vitamin A, D, E, B6, amino acids, folic acid and minerals. Free of sulfates, parabens, phthalates, mineral oil, petrochemcials and artificial colors. Cruelty-free. Safe for color-treated, Brazilian-treated and keratin-treated hair.