Shampooed, conditioned, treated. All that’s left is to create the perfect Advanced Velocity Argan style. If you’re looking for medium to firm, long-lasting hold, you’ll find it inside this non-greasy, alcohol-free formula that: Includes vitamin B5 to thicken, and antioxidant-rich goji berry and heliogenol to protect color. Fights free radicals and guards against UV damage. Protects and nourishes the scalp, keeping it from flaking. Ava Medium to Firm Hold Styling Gel is a non-greasy gel that shapes and defines hair with long-lasting hold. Vitamin b5 gives hair a thicker appearance and provides conditioning benefits. Antioxidant-rich goji berry extract and heliogenol help to shield against color fading, uv damage and free radicals. With an alcohol-free formula, the scalp is protected from drying and flaking. Enriched with Moroccan argan oil, hair is left nourished and moisturized with incredible shine. ideal for all hair types.