This sulfate-free shampoo is so gentle and moisturizing that it can be used as a shampoo for color-treated hair and a shampoo for dry hair.
The thirst-quenching, sulfate-free formulas of Pureology Hydrate provide superior replenishment, touchable softness and extraordinary color protection. Advanced Hydrating Micro-Emulsion Technology deeply hydrates to revitalize dry hair and enhance color radiance, while jojoba, green tea and sage condition. Multi-weight proteins of soy, oat and wheat help strengthen, rebuild and repair, and Pureology's exclusive AntiFade Complex protects color vibrancy, and a final touch of our signature aromatherapy blend of ylang ylang, bergamot and patchouli scents the collection.
Concentrated moisturizing shampoo
Gently cleanses with rich lather
Infuses hair with essential hydration
Contains natural extracts
Does not strip color
Made with 95% Post Consumer Recycled (PCR) packaging
-Apply a dime-size amount to wet hair at the scalp.
-Using your fingers, lather and work the shampoo down to the ends.
-For extra cleansing, repeat.
-For best results, follow with Hydrate Conditioner and Color Fanatic Multi-Tasking Leave-In Spray (each sold separately).
- FREE Ground Shipping on all orders over $49
- $5.99 Continental standard ground (orders less than $49)