Why You Should Use A Hair Mask This Fall Season

Planet Beauty turned to Robert Ham, Vice President of Global Education for Moroccanoil, and stylist Shelby Connell, part of the Moroccanoil Artistic Team to ask why you should use a hair mask. “Masking is something that everyone should take advantage of,” says Robert. “Our hair is just as important as our face. It really determines how people feel.” Sheet masks, clay masks, jelly masks…by now, we all know the benefits of face masks for your skin (and have seen them in countless influencer selfies on the ‘gram). But hair masks remain a bit of a mystery.

What are hair masks good for? What makes them different from conditioner? How often should you use them?

For the answers to these questions and more, we turned to Robert Ham, Vice President of Global Education for Moroccanoil, and stylist Shelby Connell, part of the Moroccanoil Artistic Team. “Masking is something that everyone should take advantage of,” says Robert. “Our hair is just as important as our face. It really determines how people feel.”

Below, a few more reasons to add a hair mask to your self-care routine.

1. They pack more of a punch than conditioners

Hair masks are more concentrated than conditioners, and are able to give you results that you might not see from even the best conditioner. “A conditioner provides more of a surface conditioning and is meant for everyday use,” says Shelby. “A hair mask has a higher concentration of nutrients and is meant to penetrate the cortex and repair the hair from deeper within.”

2. They’re full of beneficial ingredients

“Hair masks are packed with higher concentrations of active ingredients that deeply moisturize, hydrate and strengthen,” says Robert. “I would look for proteins to help strengthen the hair, and an abundance of natural oils—avocado oil, argan oil, coconut oil—to help nourish and hydrate,” says Robert. The Moroccanoil Smoothing Mask, for example, features both argan oil and argan butter to help smooth frizzy strands.

3. There’s one hair mask for every issue

“Anyone can use a hair mask. But I think it all comes down to the issues that you’re battling,” says Robert. Is your hair looking dull and dry? “If your hair is lacking shine, seems brittle and is not holding style, you’re more than likely lacking hydration,” explains Shelby. “Look for a nutrient-packed hydrating mask.”

The Weightless Hydrating Mask is perfect for fine, dry hair, while the Intense Hydrating Mask is a richer formulation, ideal for medium to thick dry hair. The Intense Hydrating Mask is also great for curly hair. “Curly hair usually lacks moisture, so Intense Hydrating Mask is going to be ideal for someone with curly hair,” says Robert. Is your hair damaged from heat styling and coloring? You might need protein. “A good way to tell is to pull a strand of hair. If it doesn’t bounce back and keeps stretching, then your hair lacks protein,” says Shelby. The Restorative Hair Mask contains keratin proteins to help fortify hair, leaving it healthier-looking.

4. Hair masks are easy to use

Generally, masks are just as easy to use as conditioners. Moroccanoil hair masks can be used in the shower—after shampooing, just quickly towel-dry hair, then apply. “Your mid-lengths to ends are the most damaged and problematic areas of your hair strand. So typically speaking, work from mid-lengths and ends up,” says Robert. “Avoid applying directly to the roots—especially if you suffer from oily hair. A detangling comb is useful because it will help you disperse the product evenly throughout the hair, which helps you achieve even saturation.” Also, most masks only need to be used about once a week to see results, which makes them a pretty effortless addition to your haircare arsenal.

So keep up the masking! Until next time, beauties! ❤️