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AVA is you. AVA hair care takes its cue from goddesses like you with formulas infused with Advanced Velocity Argan oil to smooth, soothe, strengthen, and silkify thick, coarse hair textures. Other ingredients have been specifically chosen from the exotic jungle, the depths of the ocean, and especially from the deserts where moisture-rich plants understand what’s needed to thrive. Shampoos, conditioners, stylers, finishers. All to make you dazzling. Advanced. Vegan AVA hair care challenges the idea of ordinary and elevates each product to the realm of wow. Different than others because it’s created for specific textures. Targeted to smooth, strengthen, soothe and silkify coarse hair types. This is the promise of our key ingredient. Argan. Enriched, Advanced Velocity Argan oil is produced from the fruit kernels of the Argania Spinosa, or Argan Tree. It grows in canopies in Morocco, in the driest parts of the Sahara Desert.