We started out as a small, NYC salon in 1977. Today, we’ve expanded to two flagship locations, where stylists perform transformations that exude our signature rebel-elegance. We wanted products with editorial quality and unparalleled versatility. Since they didn’t exist, we made our own. After several years and dozens of innovations, our top-of-the-line range is one of the industry’s most coveted. Fashion is in our DNA. We’ve spent decades creating boundary-pushing looks at shoots, shows and on set. Working within the editorial world gives us an edge – it’s the ultimate testing grounds for our most innovative ideas.