Arctic Fox is contrived of all-natural ingredients that contain no drying alcohols, PPDs or harsh chemicals. After two years of dedicated research and development, a highly-pigmented color formula was created that bleeds less and doesn’t stain your sinks. Arctic Fox is long-lasting direct dye that is DIY-friendly and conditioning with a delicious scent. All colors will fade, but not all fade equally. Arctic Fox is formulated to fade within the original color spectrum, so as the color lightens, the shades will continue to be the gorgeous tones that you wanted. This also means that creating lighter tones and pastels with our diluter, Arctic Mist, is much easier and more accurate than ever before.