Coming from a haircare background, Shiva and Kayvon Tavakoli spent their entire lives in the salon haircare world. Their father came to the US when he was 17 years old and after moving to Houston, built a successful salon empire and haircare laboratory. They created a line that marries ancient tradition with modern science and incorporates grade A ingredients but making sure to also create a product that works really well on any hair type. A combination of science with a blend of saffron, rose, fig and pomegranate that delivers a nice scent to the hair. “Joon is a haircare line inspired by my Persian grandparents, but it’s more than just about being another brand. It’s really an immigrant story, an underdog story about celebrating your history -- whether you come from Mexico or the Midwest. It’s about celebrating your story and pushing past boundaries, hardships, borders, or stereotypes.”